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The operating system for wholesale distribution

Everything you run, in one system.

Your catalogue, every order channel, a storefront in your name, today’s prices, the trucks and the invoices. Your customers change nothing.

Start with your catalogueBook a walkthrough — 5am is fine

No commission · Your customers order free · Your prices stay yours

The Supligo workspace at 6am for Harbourfront Produce Co.: two new verified orders, three needing review before cut-off, one awaiting a buyer's answer and two confirmed for delivery, over a table of the orders that arrived overnight.
The same supplier's storefront on a customer's phone, in the supplier's own name and colours: Maria has typed “2 cases romaine, 5 milk, a couple cucumbers and a flat of blueberries” in her own words and Supligo is structuring it into an order.
A seeded demo tenant, photographed — not a mockup, and not a real supplier's screen, because we have none to show you yet and will not fake one.

Catalogue

One catalogue. A price per customer.

Products, packs and units in one place — and the price each customer actually pays, not a discount you remember. Publish once; every channel prices from it.

  • Per-customer price lists and volume breaks
  • Catch-weight: ordered by the piece, billed by the kilo
  • Stock that gates ordering when you run out
The catalogue: eighty-one products with SKU, category, unit and pack size, the price and the stock on hand, and an availability chip — asparagus down to four cases reads Limited while the rest read Available.

Every channel

However they order, it lands in one queue.

A text, an email to your own ordering address, your storefront, or a call you type in — all four arrive priced, matched to your catalogue, waiting for the same Accept.

  • Nobody signs up for anything, or installs anything
  • Nicknames and “a couple” are read, and flagged when unsure
  • Every correction teaches the matcher for that customer
The inbox: one box to paste a WhatsApp, email or phone note into, a customer and channel beside it, and under it the whole queue filtered by where each order came from — thirty-three in total.

Storefront

A shop in your name. Not a marketplace.

Your name, your colours, your own address. Each customer signs in and sees their own prices, their reorder list and their invoices — and no one else’s.

  • Reorder in two taps from what they buy every week
  • Order in plain words, on the phone in their hand
  • Their prices and orders are separated at the database
The buyer's phone: Harbourfront Produce Co.'s own storefront, with 2% Milk at $14.24 a case marked Save 11% over the $16.00 list price — the price this customer negotiated, not a public one.

Today’s prices

Set the price once. Tell eighty-four customers.

One screen: old price, new price, and what it does to your margin. Then one action sends today’s list to every customer — in your name, from your address.

  • Warns you when a price drops under your floor
  • The price you publish is the price the invoice charges
  • Open, preview, apply, sent: 5.1 s on a phone, timed
Today's prices: the supplier has typed three lines back from the terminal — “Roma Tomatoes 24.00”, “Romaine 24ct 21.50”, “cucumber 22, peppers 31” — with Check it waiting before anything is sent.

Warehouse & road

Picked, loaded, delivered — and proved.

Pick lists that gate on what is actually in stock, a short-ship that asks the customer before the truck loads, and a driver app that works with no signal at all.

  • Proof of delivery: photo, time and place
  • A tracking link that opens with no login
  • 8 stops completed offline, none recorded twice
The prep list: everything to pull across three open orders summed by product — five cases of romaine, four bags of cooking onions, three of celery — with the pack size beside each so the picker never converts anything in his head.

On the phone

The warehouse and the road, in your pocket.

One app for the people who never sit down. The picker packs from it, the driver runs his day on it, and neither of them needs a signal to finish the round.

  • Works with no signal, then sends everything once
  • Sunlight mode: black on white, thicker lines, bigger type
  • Glove-sized targets, and the action always at thumb height
The driver's day on his phone: HRB 481, the cargo van on the west route, none of seven stops done, leaving at 6:00, with each stop timed and its line count beside it and “Check the truck” waiting at thumb height.

Invoices & money

The invoice is right the first time.

It bills what came off the truck, not what was ordered — three minutes after the door closes, while the chef still remembers taking it in.

  1. $163.00ordered at 04:12
  2. +$1.60substitution she accepted
  3. −$15.00a case that never came off
  4. $149.60invoiced at 10:41
  • Credit notes write themselves from the short case
  • Statements, and who owes you money, on one screen
  • GST/PST/HST split correctly, every province

It will never bill more than came off the truck — even though the other number would pay us both more.

Invoices: $2,048.26 outstanding of which $1,444.84 is overdue, the receivables split into aging buckets, and every invoice tracked from issued through due to paid.

Honestly

You’ve been sold software before.

Eleven things running, three under test, six not built. Here is the whole list.

Running 11

  • Capture from a pasted message, or an email to your own ordering address
  • The review queue and its gate — an unanswered line cannot be confirmed
  • Learning: a correction teaches the matcher for you and for that customer
  • Per-customer price lists, and today’s published list
  • The order desk and the whole state machine, actor by actor
  • Pick lists, catch-weight, short-ship and the credit that writes itself
  • Vehicles, routes and the driver’s day — on a phone, offline
  • Proof of delivery with photo, time and place
  • The no-login tracking link and the receiving tick-off
  • Invoices, statements, credit notes, and who owes you money
  • Your customers’ data separated at the database, not by good intentions

Under test 3

  • The line-match accuracy number, on a real supplier’s own year of orders
  • The median seconds-per-review, recorded inside the product and published
  • A full day in one warehouse, start to finish, before a second is signed

Not yet 6

  • WhatsApp as a live inbound channel — today you paste it in
  • Sending the shortage question out by email — today it lands on their order page
  • Photographing a handwritten price docket, or reading a list out loud
  • Taking payment — you invoice your customers exactly as you do now
  • Billing you for a plan, and enforcing its bands — during the pilot nobody is charged
  • French

What it costs

Three prices, printed.

Priced on the size of your business, not on how many people you put in it. Never a percentage — net margin in this trade is one to four. Nobody is charged during the pilot.

Starter

CA$199 / month

One van, a short list of regulars.

Customers
25
Vehicles
2
AI-read orders
300 / month
Start free
Most distributors

Growth

CA$499 / month

Six trucks, eighty-four customers, a warehouse with a morning.

Customers
150
Vehicles
10
AI-read orders
1,500 / month
Start free

Scale

CA$999 / month

More than one depot, and a bookkeeper who wants it all in one place.

Customers
Unlimited
Vehicles
Unlimited
AI-read orders
5,000 / month
Start free

Every channel, and the review queue

Your storefront, on your own address

The whole warehouse and driver app

Invoices, credits and statements

Unlimited people on every plan

Your data, separated at the database

The questions you’d have to book a call to ask.

Do my customers have to sign up for anything, or install anything?
No. They text you as they always have, they email an address like [email protected], or they tap through a storefront in your name. The tracking link opens with no login, on the phone already in their hand.
Do you take a percentage of my sales?
Never. A monthly fee from you — no commission, no fee per order, no payment rail taking a slice. You invoice your customers exactly as you do today.
Does it work with WhatsApp?
Today you paste the message in and it comes back priced in about a second. WhatsApp as a live inbound channel is in the Not yet list above, and nowhere else on this page in any other tense.
What happens when it gets a line wrong?
It flags the line rather than guessing, and an unanswered line cannot be confirmed. Your correction teaches the matcher for that customer, so the same phrase does not ask again.
What about tax?
In Ontario it is one line; in Québec two, going to two governments on two returns — so both are stored rather than worked back out of a total at year end. Every province is handled.
Can another supplier see my prices or my customers?
No. Your customers, prices and orders are separated in the database and the filter is enforced on every query, so a bug in one screen still cannot show another distributor’s list.

There is no quote here yet, and we are not going to invent one.

We are choosing our first Toronto distributors now. Until one of them puts his name here, this space stays empty — which tells you something too.

Bring your catalogue. Put one real Tuesday through it.

Import your catalogue, invite one customer, take a real order from a real message. It takes an afternoon, and it is the only test that means anything.

Start with your catalogueBook a walkthrough — 5am is fine

Canada · Produce, meat & seafood, dairy, bakery, dry goods, beverage, packaging